Trans Am GTA Emblem Part Numbers and Descriptions
Submitted by y84 on Fri, 02/26/2010 - 19:25
The introduction of the 1987 Trans Am GTA marked the first time that the Trans Am featured an actual cast emblem instead of an adhesive decal as its major form of model identification. For this model of Trans Am, in Pontiac's viewpoint.... the "Screaming Chicken" just would not do....
Styled to take advantage of the monochrome paint treatment, each individual exterior color was cast in each emblem. The two-toned emblems, the gold diamond-spoke rims, and the monotone paint all certainly served proved to provide a striking image.... and still do to this day in the mind of most enthusiasts.
The actual name of the style of emblem used on the 1987-1992 GTAs (and 1989 20th Anniversary Trans Ams) is a cloisonne' emblem. For production, the outline of the emblem was stamped out and the gold accent was added.... and then it was filled with the appropriate colored material inside the stamped depression. To finish up the construction process, actual molten glass was then poured into the emblem. This acted as a sort of clearcoat protection for the color layer underneath, and gave the emblem its fantastic shine. After the emblems were cured, the dual-sided mounting tape was cut, added to the reverse side, and the emblems were ready for shipment..
These emblems are still by far the most visually stunning style used on cars today, and the '87 GTA marked the initial use of these cloisonne' emblems on a Pontiac product. For 1988, Pontiac expanded their use to include the Bonneville SSE, the 6000 STE, and the late-1988 Turbo Grand Prix. In fact, these style of emblems are still in use by Pontiac on several of their current models, including the '03 Bonneville SSEi and the '03 Grand Prix GTP. They also saw use on the last generation of Firebird as well.... the 1996-2002 WS6 Ram Air 'Birds used a cloisonne' "WS6" emblem on the RH rear bumper.
While at present there are GM licensed reproduction emblems available from aftermarket sources, many people tend to favor searching for and/or finding NOS (New Old Stock) original GM emblems for their cars. I have been guilty of buying and collecting these rare and hard-to-find pieces as well for my own personal GTA memorabilia collection at times. While all of these emblems are currently not available from GM.... I ran all these part numbers personally and not a single one came back as an in-stock item anywhere in the US.... these NOS emblems seem to be appearing in ever-increasing numbers on the resale market.
Hence, this section deals with only original GM NOS GTA emblem descriptions, so that those who might be searching for these emblems for their own car are able to search by the actual GM part number for their particular year. All prices listed represent the retail price of each emblem at the last time it was available in GM's Service Parts Operations (SPO) inventory; these prices are included to help potential buyers see what the emblems sold for originally, and gauge whether or not the asking price(s) of the emblems they are considering are reasonable.... or excessive.... for their requirements.
Also, footnotes are posted as well to advise individuals of pertinent changes in emblem colors and usage for different model years.
FRONT BUMPER FASCIA PANEL EMBLEMS
GM PART # COLOR MODEL YEAR(S) USAGE PRICE
10052380 WHITE, (40U) 1987-1990 $50.00
10052381 BLACK, (41U) 1987-1990 $54.50
10118526 FLAME RED METALLIC, (74U) *2 1987-1990 $49.00
10052383 MIDNIGHT RUSSET METALLIC, (68U) *1 1987 $48.30
10052379 GUNMETAL METALLIC, (87U) 1987-1990 $53.00
10052384 BRIGHT RED, (81U) 1987-1990 $56.20
10136817 20TH ANNIVERSARY TRANS AM, 1989 $97.50
(W / Y82)
10189311 BRILLIANT RED METALLIC, (75U) *2 1990-1992 $36.00
10189313 MEDIUM GREEN METALLIC, (45U) 1991-1992 $36.66
10189312 GUNMETAL METALLIC, (87U) 1991 $31.25
10189309 WHITE, ARCTIC, (10U) *3 1991-1992 $36.60
10189310 BRIGHT RED, (81U) 1991-1992 $34.50
10189308 BLACK, (41U) 1991-1992 $34.50
10196578 JAMAICA YELLOW, (52U) *4 1992 $33.21
10196579 MEDIUM BLUE METALLIC, (80U) *4 1992 $33.21
10205558 DARK GREEN GRAY, (18U) *4 1992 $33.21
*1 - This particular color was offered during the 1987 model year only.
*2 - Both these colors show in in 1990 usage for GTA models, as Flame Red Metallic ( 74U ) was phased out during the 1990 model year run in favor of the new Brilliant Red Metallic ( 75U ).
*3 - For 1991, Pontiac changed the white on GTAs from the old 41U color to a new, brighter color titled Arctic White ( 10U ). All the emblems were changed in color for the last two years of production, hence the dual number listings for white emblems. In addition, all front bumper emblems were changed to a flexible, plastic-like composition for every available color for the 1991-1992 model years.
*4 - These colors were special, eye-catching one-year hues introduced to celebrate the Pontiac Firebird's 25th anniversary in the marketplace for 1992. All were exceptionally low production colors ( 20 units of production or less ) on the GTA model.
FRONT FENDER EMBLEMS
10052372 GUNMETAL METALLIC, (87U) 1987-1991 $42.90
10052373 WHITE, (40U) 1987-1990 $43.50
10154555 WHITE, ARCTIC, (10U) 1991-1992 $56.70
10052374 BLACK, (41U) 1987-1992 $43.50
10052376 MIDNIGHT RUSSET METALLIC, (68U) 1987 $42.90
10052377 BRIGHT RED, (81U) *5 1987-1992 $46.20
10118527 FLAME RED METALLIC, (74U) 1987-1990 $46.20
12396798 20TH ANNIVERSARY TRANS AM, 1989 $82.50
10154518 BRILLIANT RED METALLIC, (75U) 1990-1992 $56.70
10196576 JAMAICA YELLOW, (52U) 1992 $56.70
10196577 MEDIUM BLUE METALLIC, (80U) 1992 $56.70
10205559 DARK GREEN GRAY, (18U) 1992 $54.00
*5 - This color of emblem is specified by GM as being used on cars equipped with both WW6 ( Flame Red Metallic ) and WW8 ( Bright Red ) aero kits from 1987-1990; this notation puts to rest whether or not Bright Red emblems were ever factory installed on Flame Red Metallic GTAs. So a particular GTA with this manner of emblem color combination would not be considered incorrect.
SAIL PANEL EMBLEMS
10052385 GUNMETAL METALLIC, (87U) 1987-1991 $48.50
10052386 WHITE, (40U) 1987-1990 $43.00
10154554 WHITE, ARCTIC (10U) 1991-1992 $42.40
10052387 BLACK, (41U) 1987-1992 $47.00
10118528 FLAME RED METALLIC, (74U) 1987-1989 $48.50
10052389 MIDNIGHT RUSSET METALLIC, (68U) 1987 NPA**
10052390 BRIGHT RED, (81U) 1987-1992 $47.00
12396786 20TH ANNIVERSARY TRANS AM, 1989 $82.65
(W / Y82)
10154507 BRILLIANT RED METALLIC, (75U) 1990-1992 $46.99
10196561 JAMAICA YELLOW, (52U) 1992 $47.25
10196562 MEDIUM BLUE METALLIC, (80U) 1992 $47.25
10205563 DARK GREEN / GRAY, (18U) 1992 $31.75
OTHER GTA-SPECIFIC AND/OR RELATED EMBLEMS
10053028 NAMEPLATE, HEADLAMP DOOR, 1987-1990 $7.27
GOLD, "PONTIAC", (W/ Y84)
10064400 EMBLEM, BODY REAR (GOLD 1987-1990 $14.80
ACCENT), SPECIAL TAIL & STOP
LAMPS (T93), WITH TRANS AM (Y84)
1989 20TH ANNIVERSARY TRANS AM MISCELLANEOUS EMBLEMS & DECALS
12396789 EMBLEM, ROCKER PANEL, INDY 1989 $69.00
WING, (W / TRANS AM Y82)
12396787 EMBLEM, BODY REAR (WHITE 1989 NPA**
ACCENT), SPECIAL TAIL & STOP
LAMPS (T93), WITH TRANS AM (Y82)
12396788 DECAL, TAIL LAMP PANEL, "TURBO" 1989 NPA**
WITH SPECIAL TAIL & STOP
LAMPS (T93), W / TRANS AM (Y82)
NPA** - No pricing information available.