1991 PONTIAC TRANS AM / TRANS AM GTA JAPANESE BROCHURE


Pontiac produced a very slick looking sales brochure for the Japanese market for 1991 covering both the Trans Am and the GTA. The GTA was a new addition, as that model was not covered in the previous year’s brochure even though some 225 cars were sold there for 1990. The style of the ’91 brochure and the photography were very trend-setting for the time period, especially when examined next to Pontiac’s US offering for that same model year.


Translation, top-to-bottom:

  • “Your heart heats up all at once. Firebird Trans Am.”
  • “Overwhelming performance delivered by aerodynamic design and a V8 engine.”
  • High-level handling that responds sharply to the driver’s intent.”
  • “A concentrated expression of the true essence of American sports performance.”
  • “Now, here is the driving experience human sensibility demands.”
  • “Hatch roof is optional.”

  • “In an instant, the city’s dreams and imagination awaken.”

  • “The exhaust note is the background music.”

  • “Only what is beautiful earns applause.”
  • “Hatch roof is optional.”

  • “What a dramatic drive. Firebird Trans Am GTA.”
  • “It responds to scenes and sensations that electrify the senses.”
  • “The bold power produced by the 5.7-liter V8 engine. And driving pleasure taken to this dramatic level…”
  • “With styling that stimulates every sense, the Firebird Trans Am GTA.”
  • “Its refined exterior design promises excitement never experienced before.”
  • “Every moment of driving is filled with a sense of beauty.”

  • A symbol of power: the GTA emblem.”

  • “The more you accelerate, the more you become one with the scenery.”

  • PONTIAC FIREBIRD TRANS AM
  • “Filled with the joy of discovering driving pleasure.”
  • PONTIAC FIREBIRD TRANS AM GTA
  • “So you can feel the power of the GTA with your whole body.”
  • EQUIPMENT
  • Auto-reverse cassette deck
  • AM/FM stereo radio with built-in player
  • Equipped with a 5-band equalizer

  • “An audio system that lets you enjoy rich sound. One-touch operation makes it easy to use.”
  • “High-efficiency air conditioner. With a compact system design, it quickly maintains a comfortable cabin environment.”
  • “Seatbacks designed with excellent impact absorption. Provides generous space and reduces fatigue even on long drives. Equipped with 3-point seat belts.”
  • TILT ADJUSTABLE STEERING WHEEL
  • “Equipped with a center-mounted airbag system. The new steering wheel has a thickness that fits naturally in your hands, and the tilt mechanism lets you set the optimal driving position.”
  • GLASS HATCH ROOF
  • “Available as an option on the Firebird Trans Am. Excellent sealing allows you to enjoy open-air motoring comfortably at any time. The glass hatch roof adds an extra level of exhilaration to the Trans Am’s exciting driving experience.”
  • SAFETY
  • “GM has long made the pursuit of safety a core corporate philosophy and has continually invested in research and development. Against the backdrop of a landmass roughly 25 times that of Japan, American automotive culture evolved a a means of free mobility for everyone. AS a result, the pursuit of safety has always been a vital mission for GM, in every era.”
  • “From this philosophy emerged what are said to be the world’s strictest safety standards: FMVSS (Federal Motor Vehicle Safety Standards). At GM, safety performance is continually researched so that people and vehicles can function together at a higher level. Beginning with the Milford Proving Ground in Michigan, GM has studied the relationship between crashes and the human body since 1924, establishing today’s high reputation for safety.”

  • “With a roar, into the realm of excitement.”
  • MECHANISM
  • “For more stable driving, newly adopted 60-series tires. They reliably transmit big power to the road.
  • “New P215/60R16 steel radial tires for greater stability, 8Jx15 inch aluminum wheels tighten up the Trans Am’s side view with a bold, aggressive look.”
  • “Powerful output and torque: 5.7-liter V8 engine, equipped with tuned port injuection (TPI).”
  • “Boasting an impressive 245 ps at 4,400 rpm and a maximum torque of 45 kg-m at 2,800 rpm. In addition, a microcomputer-controlled engine management system with self-diagnostic capability keeps the engine operating in optimal condition at all times.”
  • “4-speed automatic transmission with an electronically controlled lock-up mechanism in 3rd and 4th gears supports smooth overdrive cruising.”
  • “Power is transmitted directly to the road, deliver constant and effortless acceleration.”
  • “Front suspension uses and MacPherson strut design with 34 mm stabilizer bar (36 mm on GTA). Improves road-holding performance and contributes to the Trans Am’s clean, aggressive front appearance.”
  • “Rear suspension uses a torque-arm system with 23 mm stabilizer bar (24mm on GTA). Absorbs the shock generated by high torque, achieving excellent handling stability and ride comfort.”
  • “Four wheel disc brakes with power assist. Ventilated discs with high heat-dissipation performance are used at the front.”
  • “P245/50ZR16 tires deliver strong road grip, paired with aggressively styled 8Jx16-inch aluminum wheels.”

1991 PONTIAC FIREBIRD TRANS AM – EQUIPMENT

Interior/Convenience: power steering, power windows, power door locks, cruise control, tilt steering wheel, drivers-side airbag, floor console, AM/FM stereo radio, auto-reverse cassette deck, 5-band graphic equalizer, air conditioning.

Exterior/Body: glass hatch roof (optional), body color exterior mirrors, aerodynamic front air dam, rear spoiler, halogen headlamps.

Chassis/Running Gear: independent front suspension, rear torque-arm suspension, front & rear stabilizer bars, four-wheel power disc brakes, front ventilated brake discs.

Wheels/Tires: 8Jx16-inch aluminum wheels, high-grip radial tires P215/60R16 (standard specification).

1991 PONTIAC FIREBIRD TRANS AM – SPECIFICATIONS

  • ENGINE
  • Type: 90 degree V-type, 8-cylinder
  • Displacement: 5.7 liters (350 cubic inches)
  • Fuel system: Tuned Port Injection (TPI)
  • Maximum output: 245 PS / 4,400 rpm
  • Maximum torque: 45.0 kg-m / 2,800 rpm
  • DRIVETRAIN
  • Transmission: 4-speed automatic
  • Drive system: Rear-wheel drive
  • DIMENSIONS
  • Overall length: 4,850 mm
  • Overall width: 1,850 mm
  • Overall height: 1,300 mm
  • Wheelbase: 2,570 mm
  • Curb weight: 1,550 kg
  • Fuel capacity: @ 63 liters
  • Fuel type: premium unleaded gasoline

1991 PONTIAC FIREBIRD TRANS AM GTA – EQUIPMENT

Interior/Convenience: power steering, power windows, power door locks, cruise control, tilt steering wheel, drivers-side airbag, floor console, AM/FM stereo radio, auto-reverse cassette deck, 5-band graphic equalizer, air conditioning.

Exterior/Body: glass hatch roof (optional), body color exterior mirrors, aerodynamic front air dam, rear spoiler, halogen headlamps.

Chassis/Running Gear: independent front suspension, rear torque-arm suspension, front 34mm & rear 24 mm stabilizer bars, four-wheel power disc brakes, front ventilated brake discs, high performance suspension tuning.

Wheels/Tires: 8Jx16-inch aluminum wheels, high-grip performance radial tires P245/50ZR16 (GTA specification).

1991 PONTIAC FIREBIRD TRANS AM GTA – SPECIFICATIONS

  • ENGINE
  • Type: 90 degree V-type, 8-cylinder
  • Displacement: 5.7 liters (350 cubic inches)
  • Fuel system: Tuned Port Injection (TPI)
  • Maximum output: 245 PS / 4,400 rpm
  • Maximum torque: 45.0 kg-m / 2,800 rpm
  • DRIVETRAIN
  • Transmission: 4-speed automatic
  • Drive system: Rear-wheel drive
  • DIMENSIONS
  • Overall length: 4,850 mm
  • Overall width: 1,850 mm
  • Overall height: 1,300 mm
  • Wheelbase: 2,570 mm
  • Curb weight: 1,550 kg
  • Fuel capacity: @ 63 liters
  • Fuel type: premium unleaded gasoline