1987 PONTIAC DEALER PRODUCT ALBUM

Very nice presentation for 1987: padded Maroon binder with embossed Gold lettering.

The Dealer Product Album starts out with a letter from Pontiac’s marketing manager, E. H. Smith and then begins with yearly general information about the binder itself, model locations, and standard items built into all Pontiac automobiles.

From here, we’ll skip the other models and delve into the 1987 Firebird-specific content:

What’s new for 1987…

Next are the steps to conduct a successful Firebird sale to the customer:

Available Firebird exterior colors and interior trim combinations:

AN: Too bad that 23U Blue Metallic wasn’t a GTA color; that would have been beautiful with the gold accent trim.

Firebird standard features and additional major options:

1987 Firebird interior and exterior dimensions:

Standard Firebird dash layout image, with available Rally gauges and U52 electronic gauge layout images:

1987 Firebird steering wheels, and wheel options:

Exterior molding and exterior trim colors, plus nice resource if you’re trying to restore the interior of a GTA: a listing of what colors were used for specific interior pieces.

The official GM Firebird Car Order Worksheet for 1987, front and back:

1987 Pontiac trailer-rowing recommendations per model:

Marketing guide for 1987, including some pricing strategies:

Next up is the Sales Information Bulletin section… only a few directly relating to the Firebird for ’87:

A plug for the newly-available GM security system, apparently state-of-the-art at the time… plus the brochure:

A/N: When we purchased the 1988 GTA Notchback we used to own, it was equipped with this security system. Can’t speak to its performance (or lack thereof), but boy, did it sound terrible when the car battery was dying! We eventually took it to our local Pontiac dealer and had the system removed.

Who even thought this subject was a good idea? People actually did this?